This page has been archived as it's no longer updated.

For the latest news, visit our main site.

GLASGOW’S ON THE BOX

Glasgow’s new TV channel is here – Sky 117, Virgin 159 and Freeview 23, Make sure you retune!

on next

2am - 6am

This is STV Glasgow

view the full stv glasgow tv schedule
close
Feed News
Snuggle Muffin is icing on the cake for young entrepreneur

Snuggle Muffin is icing on the cake for young entrepreneur

Juliane Grasekamp has come a long way from selling cupcakes out of her school locker.

At age 17, Juliane's baking project was just a hobby to make a few extra pennies.

Four years on, the young entrepreneur has a thriving city centre cafe and catering business to run, which goes by the adorable moniker of Snuggle Muffin.

Overnight success

"It kind of just happened," said the Strathclyde University graduate of her baking success.

"I started selling cupcakes at high school. I love to bake. Soon people started asking for them and I started to get orders for birthday cakes.

"Then I got my first wedding order, I was really lucky someone had that faith in me. It just grew from there through word of mouth.

"Back then it was cupcake towers I was making, lots of orders for cupcake towers."

Baking up a storm

Juliane learned her craft while spending summers with her Dad in Germany, watching online tutorials, collecting recipes and perfecting her art.

She admits that although her grandmother was a great baker, the talent might have skipped a generation when it was passed down to her.

"Mum can't bake at all," laughed Juliane.

"Her muffins are awful! When we were little and she'd make them we used to hide them under the table."

The business has flourished into wedding cakes, a catering service and more Snuggle Muffin treats like special gourmet coffee, French toast and waffles.

The George Street cafe has 30 different flavours of cupcake and Juliane's personal favourite, her chocolate torte, also crops up on the menu every so often.

However, Juliane's vision for Snuggle Muffin goes beyond tasty cakes, as she believes visiting her cafe should be an experience, rather than just a forgettable nip in and out of the cold for a spot of food.

Learning from Disneyworld

After working at Disneyworld, their people-centred approach inspired Juliane to emulate similar service at Snuggle Muffin.

"At Disneyworld everything is an experience, it's an escape and the customer service is unreal," said Juliane.

"I'd like to create something like that at Snuggle Muffin, I want it to be an escape. It's all about the people at Snuggle Muffin, Glasgow can get you down sometimes and you don't always get the level of customer service you would like.

"Our customers are here to indulge, to treat themselves, and we always want them to feel like guests in our home."

  (Betty and Bee/Snuggle Muffin)
via STV via STV

Being the boss

Now head of a "fantastic" team of eight, the 21-year-old says that mutual respect is the secret to the smooth running of Snuggle Muffin and that she maintains an open, honest relationship with her staff - some of whom are much older than she is.

Her plan now is to smooth out the final crinkles in Snuggle Muffin, before expanding the business elsewhere.

"It's been a steep learning curve for sure," said Juliane.

"Now I just want to get Snuggle Muffin exactly where I want it, then use it as a cookie cutter for our second location.

"I've fallen in love with Glasgow and built my reputation here. It would be hard to go back to my little village near Stirling after this!"

Previous Next Close

One account. All of STV.

This field is required. That doesn't look like a valid e-mail format, please check. That e-mail's already in our system. Please try again.
ShowHide
Forgot password?
This field is required. At least 6 characters please. Did you enter your details correctly?
If you've forgotten your details then use the 'Forgot password?' link.
Need to reset your password?

We'll send a link to reset your password to

We've sent you details on how to reset your password

Please check your email and follow the instructions.

Forgotten your email address?

Have you forgotten the email address that you previously joined with? Don't worry, by emailing enquiries@stv.tv we can help.

One account. All of STV.

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
You have to be 16 or over to join
This field is required. This doesn't appear to be a valid date
Type your full postcode and select your address This field is required. It doesn't look like you've entered a valid postcode. Can't find your address? Confirm the details you've given us are correct by clicking here

By continuing you agree to our Terms of Use, including our Privacy Policy and Cookie Policy.

One account. All of STV.

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
At least 6 characters please
ShowHide
This field is required. At least 6 characters please.
You have to be 16 or over to join
This field is required. This doesn't appear to be a valid date
Type your full postcode and select your address This field is required. It doesn't look like you've entered a valid postcode. Can't find your address? Confirm the details you've given us are correct by clicking here

By continuing you agree to our Terms of Use, including our Privacy Policy and Cookie Policy. Any issues contact us.

Upload Profile Picture

Please make sure your image is under 2mb in size and a valid JPG, PNG or GIF.

Are you sure?

Unfortunately, you'll be unable to access our premium content. We’ll be sorry to see you go, but if you change your mind you can rejoin us at any time.

Please verify your STV account

Please verify your STV account using the email we sent you. If you have lost the email, we can send you another one, just click the button below.

Thanks

We've sent you a new verification email.
Please check your email and follow the instructions to verify your account.

Welcome to STV
Thanks for joining us.

Please verify your STV account

Please verify your STV account using the email we sent you. If you have lost the email, we can send you another one, just click the button below.

Thanks

We've sent you a new verification email.
Please check your email and follow the instructions to verify your account.

Oops!

Sorry, you must be at least 12 years old to place a vote for your Real Hero.

Please review our Voting Terms of Use for more information.

Oops!

Sorry! It seems that you are using a browser that is incompatible with our voting service.

To register your vote please copy the below URL in to your regular mobile browser. We recommend Google Chrome, or Safari.

http://shows.stv.tv/real-heroes/voting

Oops!

Sorry, you seem to have already voted in this category.

Thanks for voting

Now share your vote with friends on your social network

Share on twitter Share on facebook

Cast your vote

Please register or sign in to continue.

Cast your vote

This field is required. This doesn't appear to be a valid date

Cast your vote

Please fill out this form to cast your vote. As you are under 16 years old you will not create an STV account. Why do we need these details?

This field is required. Please enter at least 2 characters
This field is required. Please enter at least 2 characters
This field is required. That doesn't look like a valid e-mail format, please check.
Location This field is required.
Parental Consent This field is required.

That's you. All that's left is to click the 'Submit Vote' button below. By doing so, you confirm that you and your parent or guardian have read and accept our Voting Terms of Use, Privacy Policy and Cookie policy, and that the details you have entered are correct. We'll look after them as carefully as if they were our own.

Let's get you set up on the STV Player.

This field is required. The code must be 5 characters long. Sorry, we don't recognise that code. Please try again.