A rather unusual cafe in Glasgow has taken the service with a smile mantra to a whole new level, promising 'sprinkles and smiles' with every coffee.
The Mallow Maids are a group of anime-styled women who work for the Marshmallow Dreams Maid Cafe, a pop-up service working at various venues and events in Glasgow.
Marshmallow Dreams has been running for a year and a half and was inspired by the maid cafes of Akihabara, Tokyo, which some of the Mallow Maids have visited before.
There are 12 maids and the average age is early 20s.
Mallow Maid Keara Donnachie, 25, said: "We all became friends through forming the cafe and we often meet socially.
"We also have regular customers who visit us. The pop-up cafe usually serves cute cakes, tea and hot chocolate. It depends on the venue, as sometimes we have a theme.
"For Christmas we did a special afternoon tea and for Valentine's Day, a chocolate decorating event. We often try and use Japanese candy and drinks."
The service price varies depending on event and venue. Sometimes the ticket price includes a cake and drink, other times only entry.
The Mallow Maids also include a Polaroid photo as a keepsake (known as a chekki).
This weekend's cafe event takes place at Max-XP Gaming in Duke Street, which starts at 1pm and costs £3.
Speaking about the formation of Marshmallow Dreams, Keara said: "I had returned to Scotland after living in Japan for a year.
"The cosplay community is very big in the UK and has grown quite large in Glasgow.
"There are many events that run specifically for this community. I was asked by a friend to run a maid cafe for his convention and it was so popular we decided to make it a regular thing."
Marshmallow Dreams has since grown quickly and regularly receives messages to its Facebook page from people asking to join.
Every maid has her own personal style and inspiration, which is expressed through hairstyles, wigs, makeup and accessories.
Many of the women are inspired by Japanese music and fashion, with most of their outfits coming directly from Japan.
Keara said: "There are several 'stereotype' maid personas, such as cute, cool or clumsy.
"However, it is up to the maids themselves how they choose to act and this can change depending on the customer.
"Many of us are into cosplay or Japanese fashion such as Lolita or Fairy Kei so some wear this type of style everyday.
"Personally, I only wear it occasionally."
Keara added: "Maid cafes have been a feature in Japan for many years.
"I don't think it will reach the same extent here but there are more UK pop-up cafes appearing and I think there will be permanent venue in the near future."